For a long time, golf has allowed the truly dedicated, crazed and cashed up (myself included) to outfit themselves with ridiculously overpriced and overspecced equipment that will not improve the game but looks good and makes others go “Oooooooh”. It started with the evolution of Metal Woods, the first true golf bling and must have for any wannabee, shouldntbee or hackerbee. Basic alloys soon evolved to titaniums, carbon fibres and grew to be the size of a small suburban house. Then the manufacturers caught on to the golf bling factor, and we now have constantly evolving technologies in balls, irons, woods, bags, tees, buggies, clothing, etc etc. (Meanwhile the handicaps stay the same.)
Cycling has now caught on to this, with cashed up, overweight and unfit golfers, shelving the clubs and ploughing thousands into carbon fibre racing bikes and trundling along Beach Road in ill-fitting lycra representing Discovery Channel. I myself have been spending more time on the bike than on the course, as I try to get some bitumen under the bike (alas I only have carbon forks !) in training for Around the Bay in a Day, a 210km lap of Port Phillip Bay. (its been nice knowing you all!!!).
But my favourite piece of bike bling gone mad is the Campagnolo Record Carbon Fibre Bottle Holder, a steal at $229.95!!!!!!